Harley-Davidson of Cebu 2018 Launch Party

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HARLEY-DAVIDSON of Cebu Unleashes its Big Twin Custom Revolution this Nov.25 at SM City Cebu

Harley-Davidson® launches its largest-ever product development project in its 115th Anniversary Year with brand new Fat Boy,® Heritage Classic, Low Rider,® Deluxe, Breakout,® Fat Bob® and Street Bob® motorcycles.



To celebrate Harley-Davidson’s® 115th Anniversary year, Harley-Davidson of Cebu is launching a complete custom revolution this November 25, 2017 at SM City Cebu.  The highlight of the show is the unveiling of Seven all-new Softail® models that merge the hard-riding performance of the Dyna® line with the unparalleled custom look of the Softail line.

The event is open to the public and those who are free-spirited will have the opportunity to do a test drive on these 2018 Softail models.



The handling of a Softail now enters a new era with a lighter, more rigid frame that elevates form and function to a higher plane, while maintaining the classic look of a hardtail and delivering a thoroughly modern ride. Benefits of the new chassis include increased lean angles for many models, sharper turn-in response, quicker acceleration, nimble flickability, lighter weight and easier side-stand lift off than previous models.

A new high stiffness carbon steel tubular frame forms the core of the 2018 Softail chassis and combined with the swingarm significantly increases the rigidity of the chassis.

There are two unique swingarms, one for narrow and one for wide rear tires. The wide chassis is 5.89kg (15%) lighter, while the narrow chassis shaves 8.16kg (20%). The swingarm transfers rear wheel movement to the under-seat monoshock while maintaining the pure, classic lines of a hardtail frame.

Brand new high-performance dual-bending valve front suspension – first introduced on 2017 Touring models – delivers damping performance that’s similar to a cartridge fork but with improved, more responsive damping characteristics. It’s optimised for both comfortable cruising and spirited riding with 130mm of travel. Revised rake and trail also enhance handling ability.

The new monoshock rear suspension preserves the classic hardtail look while revamped geometry improves ride quality, traction and control. Easily adjustable for spring preload it enables a 217kg range of payload capacity for increased passenger comfort and optimum handling.

The all-new Softail models are up to 17kg lighter than before, delivering an improved power-to-weight ratio that provides quicker acceleration, better braking and dynamic cornering capability combined with increased lean angles for many models. Some models feature new tires specifically designed to work with the new Softail chassis and feature optimised constructions and improved compounds for confident, long-wearing performance in all riding conditions. New seat designs and materials provide an improved fit for a wider range of riders and greater comfort for cruising.




Fat Boy®

Fat Boy®
The legendary Fat Boy motorcycle that defined contemporary custom style for decades has outdone itself. Ripped and refined satin-chrome finishes deliver a bold, muscular styling statement showing off its powerful engine and new and improved ride and handling.

  • Aggressive, steamroller stance and front end design
  • Modern-day interpretation of the classic headlight nacelle
  • A 160mm front tire, the widest-ever on a Harley-Davidson production model, wraps the solid Lakester front wheel
  • 16kg weight reduction to previous model
  • Standard ABS
  • 240mm rear tire with solid Lakester rear wheel
  • Optional: Milwaukee-Eight 114 Engine



Heritage Classic

Heritage Classic
Design cues evoke the blacked-out styling of vintage 1950s Harley-Davidson models, updated with a modern edge.

  • New detachable windscreen
  • New rigid, lockable, sealed, water-resistant saddlebags
  • Taller suspension with increased passenger and cargo payload capacity
  • 17kg weight reduction to previous model
  • Optional: Milwaukee-Eight 114 Engine
  • Standard cruise control and ABS



Low Rider®

Low Rider®
Inspired by the individualism of the ‘70s custom chopper era that birthed the original, the new Low Rider is lighter and faster with corner-carving handling unimaginable back in the day.

  • Throwback-style dual tank-mount speedo and tachometer gauges, headlight visor and fuel tank graphics
  • 19-inch front and 16-inch rear Radiate cast wheels
  • 2-into-2 Shotgun exhaust




A classic hi-line showstopper that stands out on any street, the Deluxe glistens with bright chrome while delivering the ride of a seriously modern machine.

  • Signature all-LED lighting from front to back: headlight, running lights, Tombstone taillight and blade-like turn signals
  • Signature pull-back handlebar
  • 17kg weight reduction to previous model
  • Standard ABS




With more lean angle and agility than ever imagined in a bike carrying so much dragster attitude and style, the Breakout model takes long, lean muscle to a modern edge.

  • New smooth-top 13.2 litre fuel tank
  • Long and wide with low-slung raked out 49mm front forks
  • 18-inch rear (240mm tire) and 21-inch front (130mm tire) Gasser-style gloss-black powder coated cast aluminum wheels
  • Distinctive Daymaker Signature LED headlamp
  • Low-profile riser-mounted digital instrument screen
  • 17kg weight reduction to previous model
  • Standard ABS
  • Optional: Milwaukee-Eight 114 Engine



Fat Bob®

Fat Bob®
Tarmac-eating traction, pothole-devouring suspension, agile cornering and a blacked-out take-no-prisoners look make the Fat Bob a groundbreaking motorcycle that could only come from Harley-Davidson.

  • 2-1-2 upswept performance exhaust with a custom finish
  • Largest aggressively treaded tires from the Motor Company: 150 mm front and 180 mm rear
  • Dual disc front brakes
  • 13.2 litre fuel tank
  • 15kg weight reduction to previous model
  • Inverted 43mm cartridge style front forks
  • Optional: Milwaukee-Eight 114 Engine



Street Bob®

Street Bob®
A bare-bones bike with go-anywhere DNA, the Street Bob motorcycle has a fists-in-the-wind attitude with nothing extra to weigh it down.

  • Smooth-top 13.2 litre fuel tank
  • Black spoke wheels with chopped fenders
  • Low-profile riser-mounted digital instrument screen
  • 7kg weight reduction to previous model
  • Lowest MSRP in Softail line



PLUS! Check out these new technology featured on every Softail

  • Unique Daymaker Signature LED Headlamps on all models
  • Improved electrical system charging, more than doubled at idle speeds
  • Easily adjustable rear shock pre-load settings (method varies by model)
  • Under seat spanner wrench: Softail Slim, Street Bob, Low Rider
  • External hand adjustment knob: Fat Bob, Fat Boy, Breakout
  • Under seat socket adjustment: Deluxe, Heritage Classic
  • New instrumentation
  • Keyless ignition and security system standard
  • Steering head mounted USB charge port
  • New fuel tanks


Know, see and feel more about Harley-Davidson’s new 2018 Softail Models this November 25 at SM City Cebu with Harley-Davidson of Cebu’s 2018 Launch Party!


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About Harley-Davidson of Cebu

Harley-Davidson of Cebu is an authorized Harley-Davidson dealership opened year 2015. This company is dedicated to provide quality products and excellent service to rides. We are not just about selling motorcycles but at the same time we also offer a variety of quality and genuine General Merchandise , Parts and Accessories that will suit what the Philippine market needs. For more information you may visit our website www.harley-davidsonofcebu.com


Migo V.

Digital Editor & Marketer | Single & Hopeless Romantic | Loves the 90s Pop music and any chicken recipe

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